Four powerful words
voiced by one person after another
can turn the tide on Ageism.
BE BOLD, CLAIM OLD is a national campaign to raise awareness around pervasive ageism in our society. It's a powerful call to action for each person to embrace and celebrate every age, not just the gold standard of "youth." BE BOLD, CLAIM OLD was developed by Amy Gorely, a passionate advocate in the anti-ageism and age positive movement. She wants to live in a culture where old is as valued, significant, and meaningful as young. Amy has created a tool kit you can use to foster conversations and develop projects around aging and ageism within your own community. She also leads interactive and engaging presentations and workshops encouraging each person to explore their own views of aging. She invites you to be bold, claim old.
The movement was launched by a thought provoking two-minute TED-style talk.
"That fantastic slogan BE BOLD, CLAIM OLD is the handiwork of Amy Gorely, an important new spokesperson for the movement to dismantle ageism." ~ Ashton Applewhite, author and activist, This Chair Rocks
"Amy Gorely delivered a powerful and timely message to help us all embrace our age and help our clients do the same. Her personal, motivating, inspiring and authentic style resonated deeply with our [conference] attendees. We need more Amy's in our world who are willing to challenge the ageist dogma we have been brainwashed with so that we can all live a fulfilling, meaningful and powerful life at any age."
~ Cody Sipe, PhD, VP Functional Aging Institute
(Commenting on Amy’s keynote address at the 2019 FAI national conference)