Four powerful words

voiced by one person after another

can turn the tide on Ageism.


BE BOLD, CLAIM OLD is a national campaign to raise awareness around pervasive ageism in our society. It's a powerful call to action for each person to embrace and celebrate every age, not just the gold standard of "youth." BE BOLD, CLAIM OLD was developed by Amy Gorely, a passionate advocate in the anti-aging and age positive movement. She wants to live in a culture where old is as valued, significant, and meaningful as young.  Amy has created a tool kit you can use to foster conversations and develop projects around aging and ageism within your own community. She also leads interactive and engaging presentations and workshops encouraging each person to explore their own views of aging. She invites you to be bold, claim old. 

The movement was launched by a thought provoking two-minute TED-style talk.

Curious? Watch Amy's talk now.


"That fantastic slogan BE BOLD, CLAIM OLD is the handiwork of Amy Gorely, an important new spokesperson for the movement to dismantle ageism."                                                                              ~ Ashton Applewhite, author and activist, This Chair Rocks

 
 Be Bold, Claim Old was part of Dr. Bill Thomas' ChangingAging tour in NC. Amy wrote a  blog post  for changingaging.com and was a guest speaker on the Age of Disruption tour  webinar . 

Be Bold, Claim Old was part of Dr. Bill Thomas' ChangingAging tour in NC. Amy wrote a blog post for changingaging.com and was a guest speaker on the Age of Disruption tour webinar

Claiming ageing

Find out what others are doing to embrace and celebrate every age.

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Toolkit

Ready to initiate BE BOLD, CLAIM OLD in your community? Here are simple steps you can take today.

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